What threats do your weaknesses expose to you? How can you turn your strengths into opportunities? What are others likely to see as weaknesses? Where do you have fewer resources than others? We also include a worked example and a template to help you get started on a SWOT analysis in your own workplace.įirst, draw up a SWOT Analysis matrix, or use our free downloadable template.Ī SWOT matrix is a 2x2 grid, with one square for each of the four aspects of SWOT. In this article, video and infographic, we explore how to carry out a SWOT analysis, and how to put your findings into action. SWOT can also reveal areas of the business that are holding you back, or that your competitors could exploit if you don't protect yourself. SWOT Analysis is a simple tool that can help you to analyze what your company does best right now, and to devise a successful strategy for the future. What is a SWOT analysis? SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT analysis is a technique for assessing these four aspects of your business.
0 kommentar(er)
